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Chriselle Lim discussed her early career on The Who What Wear Podcast, describing how she studied fashion at FIDM in Los Angeles while publishing The Chriselle Factor. She said she initially hoped to become a wardrobe stylist, then used blogging as a creative outlet alongside school. The interview also covers the early recognition bloggers received and Lim’s later move into fragrance with Phlur.
Fashion creator and entrepreneur Chriselle Lim described her entry into the industry in an interview on The Who What Wear Podcast, saying she studied fashion at FIDM in Los Angeles and started The Chriselle Factor from her dorm room. Lim said she originally planned to become a wardrobe stylist, while blogging on the side gave her a way to share outfits and develop a creative presence online.
In the episode, Lim told host and Who What Wear co-founder Hillary Kerr that styling seemed like one of the available routes into fashion when she was a student. She said she reconsidered after finding that the math involved in her studies did not suit her and decided to focus instead on the visual side of fashion. The interview does not give dates for her time at FIDM or for the blog’s launch.
Lim recalled that the early fashion-blogging community was small. She named Aimee Song, Sincerely Jules, Bryanboy and Sea of Shoes among the bloggers active at the time, describing their online activity as something they did for pleasure and creative expression. She said the group shared how they put outfits together, before the format became more widely recognized by fashion businesses and media.
She pointed to invitations to shows by major labels, including Ralph Lauren, and a press moment with Women’s Wear Daily as signs that industry attention was growing. Lim also recalled that European fashion organizations were slower to invite bloggers, estimating that it took three to five years for invitations there to become more common. The podcast excerpt does not provide dates or independent documentation for those milestones.
How Blogging Opened Fashion Doors
Lim’s account offers a firsthand view of how early fashion bloggers began to gain access to a field that had traditionally relied on established media, stylists and industry networks. Her description tracks a shift from personal online publishing to invitations at major fashion events and coverage in trade media. The interview presents these developments as part of her experience, rather than as a complete history of the blogging industry.
The story may interest readers following how fashion careers are built outside conventional routes. Lim’s path combined formal fashion study with a self-directed online project, and her comments show how a creative outlet could develop alongside education before its professional value was widely acknowledged. She does not claim that blogging alone caused her later opportunities, and the conversation does not quantify the business impact of her early work.
The interview also links that early career to Lim’s later work as a founder. She discussed her involvement with Phlur, explaining that she already knew the fragrance brand before an opportunity arose to acquire its business with a partner. That later chapter illustrates the range of work she has pursued, but the podcast focuses on her recollections and does not provide financial or operational details about the company.
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From FIDM to The Chriselle Factor
Who What Wear introduced the conversation as part of its 20th-anniversary programming, dedicating October to people it described as having shaped fashion and cultural discussion since the publication’s launch. Lim was the first guest in that series, according to the source. The published page includes excerpts from a longer podcast conversation and says the interview was edited and condensed for clarity.
Lim’s account places her blog alongside the early growth of personal fashion websites. She said she and other bloggers initially posted for enjoyment, without describing a defined commercial plan. The article characterizes her as one of the early major fashion bloggers, while her own comments provide the personal details about studying at FIDM, considering styling and blogging from her dorm room.
In the same interview, Lim described how she came to Phlur after a business partner proposed working together when the brand’s business was for sale. She said she had used and respected the fragrances, and had appreciated the brand’s ingredient listings. Lim also connected the decision to a difficult period in her personal life. These are her explanations of the choice; the source does not supply a separate account from Phlur or the business partner.
“I had ambition to become a wardrobe stylist because that was really the only way to get into fashion at the time.”
— Chriselle Lim, speaking to Hillary Kerr on The Who What Wear Podcast
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Dates and Career Milestones
The source does not specify when Lim attended FIDM, when she launched The Chriselle Factor or when the Ralph Lauren invitations and WWD coverage took place. It also does not independently verify the timeline she gave for European fashion organizations beginning to invite bloggers, or define the period behind her estimate of three to five years.
The article is based on an edited podcast interview, not a detailed career chronology. It does not provide data on the blog’s audience, income or role in securing later opportunities. Lim’s comments about Phlur are similarly personal recollections; the excerpt does not detail the transaction, the business partnership or the brand’s subsequent performance.
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The Podcast Conversation Continues
Who What Wear’s article directs readers to the full episode of The Who What Wear Podcast for Lim’s broader conversation with Hillary Kerr. The source does not announce a new project, release date or follow-up interview tied to the episode. It frames Lim’s appearance as the opening guest in the publication’s October anniversary series, but does not list the remaining guests in the material provided.
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Key Questions
How did Chriselle Lim get her start in fashion?
Lim said she studied fashion at FIDM in Los Angeles and initially planned to become a wardrobe stylist. While in school, she ran The Chriselle Factor from her dorm room.
What was The Chriselle Factor?
It was Lim’s fashion blog, which she said she maintained alongside her studies. She described early blogging as a way to share outfits and express creativity online.
Which early fashion bloggers did Lim mention?
Lim named Aimee Song, Sincerely Jules, Bryanboy and Sea of Shoes as part of the small group of bloggers active around that period.
What did Lim say about her later work with Phlur?
Lim said a business partner proposed working with her on Phlur when its business was for sale. She already knew the brand and said she had used and respected its fragrances.
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