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Tate McRae celebrated the New York launch of Tate 01, her debut fragrance, at an event on Thursday night. She described working on the scent for about a year; the reported notes include bergamot, sage, amber and sandalwood.
Tate McRae celebrated the launch of Tate 01, her debut fragrance, at a New York City event on Thursday night, pairing the release with a silver Saint Laurent slip minidress. The launch marks McRae’s move into fragrance, a product category long associated with pop-music artists.
McRae’s Saint Laurent dress had thin spaghetti straps, a cowl neckline and an open back, according to Harper’s Bazaar’s report and event photographs. She wore gold lace-up stiletto sandals and carried a black clutch with gold hardware, also identified as Saint Laurent. Her styling included side-parted blonde hair, smoky eye makeup and a glossy lip.
The report describes Tate 01 as a woody fragrance with notes of bergamot, sage, amber and sandalwood. McRae wore a sculptural silver pendant necklace that the report said echoed the sleek shape of the fragrance bottle. The source does not provide details on the bottle’s dimensions or materials.
McRae discussed the development process earlier in the week on The Tonight Show Starring Jimmy Fallon, according to Harper’s Bazaar. She said she had been working on the fragrance for about a year and described testing and developing scents. The report says the product is out, but does not specify its price, where it is sold or whether it is available internationally.
McRae’s Move Into Fragrance
The event puts Tate 01 on the market as McRae expands her public-facing work beyond music. For fans, the release offers a new product tied to the singer’s name; for the fragrance industry, it follows a familiar model in which pop artists build consumer products around their personal brands. The launch itself confirms McRae’s entry into the category, but it does not establish how the fragrance will perform commercially.
The event’s fashion details also connected the product launch to McRae’s image. The silver dress and pendant were reported as a coordinated look, with the necklace’s shape echoing the bottle. That styling is part of the launch presentation, rather than evidence about the fragrance’s sales, audience response or longer-term plans.
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A Year in Development
McRae said on The Tonight Show earlier in the week that she had worked on Tate 01 for about a year. She characterized making a perfume as something she had long wanted to do and described developing the scent herself in a lab setting. Her comments offer a brief account of the product’s timeline, but the report does not identify a fragrance house, perfumer or other collaborators.
Celebrity fragrances have been part of the pop-music business for years, as Harper’s Bazaar noted by referencing artists including Jennifer Lopez, Britney Spears, Taylor Swift, Lady Gaga and Ariana Grande. That history provides context for McRae’s debut, but the source does not compare Tate 01’s formula, marketing or distribution with those earlier products.
““I’ve been working on [Tate 01] for like a year now. I’ve always wanted to do a perfume, I feel like it’s such a pop star thing. You have to do it at some point.””
— Tate McRae, speaking to Jimmy Fallon earlier in the week, as quoted by Harper’s Bazaar
woody perfume with bergamot and sandalwood
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Availability and Pricing Remain Unclear
The source confirms the launch event and reports that Tate 01 is out, but it does not give the fragrance’s price, retailers, sizes or shipping regions. It is also unclear whether the release is a limited launch or part of an ongoing product line, and whether McRae plans additional products.
The reported notes and description of the bottle come from Harper’s Bazaar’s coverage; the supplied material does not include a complete ingredient list, concentration, performance information or independent review. No sales figures or consumer-response data are provided, so the commercial reception cannot yet be assessed from this report.
silver sculptural pendant necklace
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Retail Details and Reception Ahead
The next concrete information readers may look for is where Tate 01 can be purchased, its price and the range of formats available. The supplied report does not name a retailer or describe any planned follow-up events, so there is no confirmed next public milestone.
Further details about distribution, the fragrance’s full specifications and McRae’s future plans for the line would clarify the scope of the launch. Until those details are announced, the confirmed development is the debut of Tate 01 and McRae’s New York celebration of its release.
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Key Questions
What is Tate 01?
Tate 01 is Tate McRae’s debut fragrance. The report describes it as a woody scent with bergamot, sage, amber and sandalwood notes.
When and where did McRae celebrate the launch?
She celebrated at a New York City event on Thursday night. The source does not specify the calendar date.
What did Tate McRae wear to the event?
McRae wore a silver Saint Laurent slip minidress with a cowl neckline and open back, along with gold lace-up sandals, a black clutch and a silver pendant necklace, according to Harper’s Bazaar.
How long did McRae work on the fragrance?
McRae said she had been working on Tate 01 for about a year, in comments to Jimmy Fallon quoted by Harper’s Bazaar.
How much does Tate 01 cost and where is it sold?
The supplied report does not state the price or retailers. It says the fragrance is out but gives no further availability information.
Source: rss
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