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Who What Wear’s Second Life podcast features Jennifer Zuccarini, Fleur du Mal’s cofounder, CEO and creative director, discussing the career path behind the brand. The report traces her work at Kiki de Montparnasse and Victoria’s Secret before she cofounded Fleur du Mal in 2012, whose slip dresses were designed to be worn beyond the bedroom.
Who What Wear’s Second Life podcast has featured Jennifer Zuccarini, the cofounder, CEO and creative director of lingerie and ready-to-wear label Fleur du Mal, in a profile of the career path behind the brand’s fashion-led approach. The report says Fleur du Mal introduced slip dresses intended to be styled beyond the bedroom more than a decade ago, before lingerie-inspired clothing became a broader ready-to-wear trend.
The Who What Wear report traces Zuccarini’s career from formal fashion training at the Fashion Institute of Technology in the early 2000s to hands-on work with New York designers. She also did freelance trend-forecasting, work that the report presents as part of her preparation for anticipating changes in style and customer demand.
In 2005, Zuccarini cofounded intimate-apparel brand Kiki de Montparnasse and served as its creative director for three years. She then became design director of intimates at Victoria’s Secret, where she worked for four years. The source says that role gave her experience with the production, logistics and volume manufacturing involved in a large business.
Zuccarini returned to entrepreneurship in 2012, when she cofounded Fleur du Mal. According to Who What Wear, the label was positioned between high fashion and luxury lingerie, with slip dresses among its early designs meant to be worn outside the bedroom. Zuccarini remains the company’s CEO and creative director, combining business leadership with oversight of its creative direction.
Lingerie Moves Into Daywear
The profile describes a shift in how lingerie can function in a wardrobe: slip dresses and intimate-apparel styling are presented as fashion choices, rather than garments limited to the bedroom. Fleur du Mal’s early emphasis on styling slip dresses beyond that setting gives readers a specific example of a lingerie label working across the boundary between underwear and ready-to-wear.
Zuccarini’s career also links creative design with the operational demands of making and selling apparel at different scales. Her experience at an independent label and at Victoria’s Secret preceded the launch of Fleur du Mal, which she now leads as both CEO and creative director. That combination is relevant to understanding how the brand developed its design identity while operating as a business.
The source characterizes Fleur du Mal as a leading luxury lingerie and ready-to-wear brand, but it does not provide sales figures, market-share data or independent measures of its influence. The strongest supported takeaway is narrower: the company developed a fashion-driven approach to lingerie, and the profile places Zuccarini’s varied industry experience behind that approach.
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From Kiki to Fleur du Mal
Zuccarini’s route to Fleur du Mal began with fashion education and work in New York’s garment industry. After graduating from the Fashion Institute of Technology, she collaborated with local designers and later took on freelance trend-forecasting projects. These experiences preceded her first lingerie venture and provided exposure to both design work and shifts in consumer style.
Her roles at Kiki de Montparnasse and Victoria’s Secret gave her experience in two different business settings: creative leadership at an intimate-apparel brand and design work at a much larger company. She cofounded Fleur du Mal in 2012, returning to entrepreneurship with that experience. Who What Wear says the brand’s slip dresses were intended to be styled outside the bedroom more than a decade ago; the report does not give the designs’ launch dates or describe particular collections in detail.
“The episode examines how Zuccarini channels the creative perspectives she has gathered into Fleur du Mal’s ongoing evolution.”
— Who What Wear’s description of the Second Life episode
What the Profile Does Not Establish
The supplied report does not state the podcast episode’s publication date, provide a full transcript, or include direct quotations from Zuccarini. It also does not specify which slip dresses appeared first, how customers responded to them, or what evidence supports the description of Fleur du Mal as a leading brand.
The article describes the company’s place in a wider ready-to-wear trend, but it offers no market data or comparison with other labels. It is also unclear whether the episode announces a new product, business initiative or change in leadership. Based on the source provided, this is a profile of Zuccarini’s career and design approach, not a report of a newly announced company development.
Hear Zuccarini on Second Life
Who What Wear directs readers to listen to the Second Life episode, hosted by cofounder and chief content officer Hillary Kerr. The outlet says the podcast is available on Apple Podcasts, Spotify and other podcast platforms. Its source material gives no further schedule or announced next step for Fleur du Mal, so any new collection, business plans or company developments remain unreported in this feature.
Key Questions
Who is Jennifer Zuccarini?
Zuccarini is the cofounder, CEO and creative director of Fleur du Mal, a luxury lingerie and ready-to-wear brand.
What is the news about Fleur du Mal?
Who What Wear’s Second Life podcast has published a profile of Zuccarini’s career and the fashion-driven approach she brings to the brand. The source does not announce a new product or company initiative.
When was Fleur du Mal founded?
Zuccarini cofounded Fleur du Mal in 2012, after earlier roles at Kiki de Montparnasse and Victoria’s Secret.
What does the report say about Fleur du Mal’s slip dresses?
Who What Wear says the brand introduced slip dresses intended to be styled beyond the bedroom more than a decade ago. The report does not name specific launch dates or collections.
Where can readers listen to the episode?
Who What Wear says Second Life is available on Apple Podcasts, Spotify and other podcast platforms.
Source: whowhatwear.com
