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Lounge has named KATSEYE member Daniela Avanzini the first face of CAST by Lounge, a new creative platform, and released a campaign built around intimate portraits. The campaign features the brand’s Balconette Bra and ContourSoft Leggings; details such as pricing and the campaign’s full release schedule were not included in the report.
Lingerie and lifestyle brand Lounge has named KATSEYE member Daniela Avanzini the first face of its new creative platform, CAST by Lounge, releasing a campaign of intimate portraits that presents a more personal side of the performer. The launch puts Avanzini at the center of the brand’s latest celebrity partnership and highlights two Lounge products: its Balconette Bra and ContourSoft Leggings.
The campaign uses editorial poses, close-up photography and carefully framed images to focus on shape and movement. According to the report, Avanzini brings a playful, self-assured presence to the images. Lounge describes CAST as a platform for women who reflect its mix of confidence, sexiness and comfort.
Avanzini said she welcomed the opportunity to show a side of herself that audiences may not see through KATSEYE. She also said the brand’s environment helped her feel comfortable being herself. Those comments describe her experience of the shoot; they do not establish how audiences will respond to the campaign.
The featured products are the Balconette Bra and ContourSoft Leggings. Lounge says the pieces are designed to flatter and move with the wearer. The brand’s website is listed as the place to shop the collection, though the report does not provide prices, sizing details or a breakdown of products available in each market.
Lounge Expands Its Celebrity Platform
The launch gives Lounge a new branded framework for celebrity campaigns, rather than presenting Avanzini’s appearance solely as a one-off endorsement. As the first CAST participant, she sets the initial tone for a platform that Lounge says will spotlight individual women and different expressions of femininity.
For Avanzini, the campaign adds a fashion partnership to her work as a member of KATSEYE, placing her in a more intimate visual setting than a group performance or music-focused promotion. The report does not say whether the partnership includes additional appearances or a longer-term agreement, so its scope beyond this campaign remains unknown.
The images also connect the brand’s messaging to specific products. Lounge presents comfort and confidence as compatible, while the campaign foregrounds lingerie and fitted clothing. That positioning may help readers understand the brand’s identity, but claims about fit or comfort are marketing descriptions, not independently verified product assessments.
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From Lingerie Label to Lifestyle Brand
Lounge was founded in 2016 and built its identity around the idea that women should not have to choose between comfort and feeling sexy, according to the supplied report. Over time, the company expanded from lingerie into clothing, shoes and bags, while continuing to emphasize fit and the female form.
CAST is presented as a new creative platform within that broader brand development. The report links the launch to Lounge’s previous collaboration with Emily Ratajkowski last year, describing Avanzini’s campaign as the company’s latest celebrity partnership. It does not give further details about that earlier collaboration or compare the campaigns’ commercial results.
““I loved the idea of showing a more personal, intimate side of myself, something people don’t always get to see with KATSEYE.””
— Daniela Avanzini, as quoted in the Hypebae report
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Campaign Reach and Terms Remain Unreported
The supplied report does not specify campaign pricing, product availability by country, size ranges or whether the featured items are new releases. It also does not state how long the campaign will run or whether other participants will join CAST.
No sales figures, audience metrics or other performance results are provided. Lounge’s descriptions of the products and its intended platform identity are attributable to the brand; the material does not include independent product testing or audience research.
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Where to Find the Campaign
The campaign images are available through Lounge’s website, where the report says shoppers can find the featured collection. Readers seeking current prices, sizes and regional availability will need to check the retailer’s listings, as those details were not included in the announcement.
Further developments may clarify whether CAST will feature additional women or launch more campaigns. No dates or names for future participants were provided in the report.
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Key Questions
What is CAST by Lounge?
CAST by Lounge is a new creative platform from the lingerie and lifestyle brand, intended to spotlight women who reflect its stated mix of confidence, sexiness and comfort.
Who is the first face of the campaign?
Daniela Avanzini, a member of KATSEYE, is the inaugural face of CAST by Lounge.
Which products feature in the campaign?
The report identifies Lounge’s Balconette Bra and ContourSoft Leggings as the campaign’s featured pieces.
Where can shoppers find the collection?
The report directs shoppers to Lounge’s website. It does not list prices, regional availability or specific sizing information.
Will other people appear in future CAST campaigns?
Lounge’s platform is described as a way to spotlight women, but the report names no additional participants or future campaign dates.
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