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Meghan Markle and Malala Yousafzai announced a partnership tied to International Day of the Girl: 100 percent of net proceeds from selected As Ever jams and teas will support Malala Fund. The announcement followed their October 7 meeting in London; the amount raised and the campaign’s duration were not specified in the report.
Meghan Markle and Malala Yousafzai announced a partnership on October 11 to support girls’ education, pledging 100 percent of net proceeds from jams and teas sold by Markle’s lifestyle brand, As Ever, to Malala Fund. The announcement marked International Day of the Girl and followed the pair’s meeting in London earlier that week.
The partnership involves As Ever and Archewell Philanthropies, the organization associated with the charitable work of Markle and Prince Harry. According to the announcement reported by ELLE, net proceeds from the brand’s jams and teas will support Malala Fund and its work to advance access to education for girls. The report did not identify which products or sales period the pledge covers.
In a joint statement shared on Instagram, Markle and Yousafzai said: “When we support the girls of today, we empower the women of tomorrow. Access to education is the key to unlocking this.” Markle also wrote, “Tea for Two has never felt so good,” referring to the pair’s meeting and the initiative.
The news followed an October 7 tea at Claridge’s, a hotel in London’s Mayfair. ELLE reported that it was one of Markle’s first public appearances in the city since she returned to the United States with her family in August. The two also announced a separate collaboration: a special-edition sweatshirt made with Moms Offering More. The report said all proceeds from that sweatshirt would support the organization’s work with historically underserved young people and families in the United States and Canada.
How Product Sales Fund Girls’ Education
The partnership links a consumer brand’s sales to Malala Fund’s education work, giving As Ever customers a way to contribute through purchases of the specified products. The pledge is described as covering net proceeds, rather than the full retail price or gross sales, so the amount ultimately donated will depend on sales and costs.
Malala Fund focuses on policies and programs intended to strengthen girls’ right to education. Its work makes the announcement relevant beyond the two public figures: access to safe, quality education affects girls’ opportunities and the communities in which they live. The partnership’s practical impact cannot yet be measured from the announcement alone, because no sales target or expected donation total was provided.
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From London Meeting to Partnership
Malala Fund was launched in 2013 and works to support girls’ access to education. ELLE reported that its focus countries include Brazil, Afghanistan, Ethiopia, Nigeria, Pakistan and Tanzania. The organization’s approach includes advocating for policies that support girls’ right to attend school.
Markle introduced As Ever in February 2025, presenting it as an extension of her interests in cooking, gardening and entertaining. Its first collection, released that spring, included fruit preserves, herbal teas, honey and baking mixes. Before the partnership was announced, the October 7 meeting drew attention, but an initial source told ABC News the pair were friends meeting for tea. The October 11 announcement supplied the charitable purpose of their collaboration.
The sweatshirt project is a separate fundraising effort, not part of the As Ever pledge. ELLE described Moms Offering More as a community-driven initiative supported by the Oprah Winfrey Charitable Foundation. Markle said in her post that “all of those ‘little things’ can ladder up to big support,” referring to the two initiatives.
““When we support the girls of today, we empower the women of tomorrow. Access to education is the key to unlocking this.””
— Meghan Markle and Malala Yousafzai, in a joint statement shared on Instagram
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Donation Scope and Total Still Unspecified
The announcement, as reported by ELLE, does not state how long the pledge will run, which specific As Ever jams and teas qualify, or how much money the sales are expected to raise. It also does not provide a projected donation total or explain how the proceeds will be allocated among Malala Fund’s programs.
The report describes the pledge as 100 percent of net proceeds; it does not say that 100 percent of gross sales will be donated. Details about the sweatshirt collaboration’s sales period and expected proceeds were also not supplied. Those figures and terms would be needed to assess the eventual financial impact.
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Sales Will Determine the Contribution
The immediate next step is for eligible As Ever product sales to generate the pledged net proceeds for Malala Fund. Neither the announcement details provided to ELLE nor the report sets out a fundraising deadline, target or date for publishing a donation total.
Further information from As Ever, Archewell Philanthropies or Malala Fund could clarify the products included, the campaign period and how funds will support the organization’s work. Until such details or fundraising results are released, the partnership’s scale remains unknown.
Malala Fund collaboration sweatshirt
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Key Questions
What did Meghan Markle and Malala Yousafzai announce?
They announced that 100 percent of net proceeds from jams and teas sold by Markle’s As Ever brand will support Malala Fund and its work on girls’ education.
When was the partnership announced?
The announcement was shared on October 11, which is International Day of the Girl. The pair had met for tea in London on October 7.
Does the pledge cover all As Ever products?
The report identifies jams and teas as the products connected to the pledge. It does not specify individual products or say that other As Ever items are included.
How much money will Malala Fund receive?
No donation estimate or fundraising target was announced. The final amount will depend on eligible sales and the costs reflected in the pledge’s net proceeds calculation.
Is the Moms Offering More sweatshirt part of the same fundraiser?
No. It is a separate collaboration. ELLE reported that all proceeds from the special-edition sweatshirt will support Moms Offering More’s work with underserved youth and families in the United States and Canada.
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