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Holliday & Brown is marking its 100th anniversary with a capsule collection drawing on designs from its archives, including ties, pocket squares, bandanas and scarves. Mantero Group, which has owned the British label since 2002, says the anniversary campaign will support efforts to grow its presence in new markets.
British accessories label Holliday & Brown is marking its 100th anniversary with an archive-inspired capsule spanning ties, pocket squares, bandanas and scarves for men and women. The collection puts the brand’s historical prints back into circulation as its owner, Italy’s Mantero Group, looks to use the centenary to build its profile in new markets.
The capsule revisits designs from the brand’s archives, including patterns from the late 1970s. According to WWD’s report, the range combines geometric and regimental designs, small-scale motifs and more colorful, expressive patterns. The pieces include ties and pocket squares, as well as bandanas, silk and wool scarves, foulards and bandeaus.
Matteo Saldarini, Mantero’s sales director and Holliday & Brown’s general manager, described the collection as bringing together classic tailoring and more experimental styling through accessories. He said the trend is visible in both menswear and womenswear, with neckwear returning to the mix. That is his assessment of the market; the report does not provide sales figures or independent data measuring the trend.
The anniversary range is accompanied by a campaign photographed and directed by Leandro Emede, featuring employees of Mantero and Holliday & Brown. WWD did not specify the capsule’s price range, quantities, retail availability or launch date.
A Centenary Aimed at New Markets
The capsule gives Holliday & Brown a way to present its archive and British identity through products tied to the current interest in neckwear and textile accessories, as described by Saldarini. Ties are no longer the only focus: the range also includes smaller scarves and bandanas that can be worn by men and women.
For Mantero, the anniversary also has a business purpose. Saldarini said the brand has built a following in Japan and elsewhere in Asia, as well as in Italy, and that the company wants to extend its presence into additional geographic markets. The centenary provides a moment to tell the label’s story and develop new relationships, although the report does not name target countries, sales goals or a timetable for expansion.
The development matters to shoppers and retailers interested in the label because it signals a renewed presentation of historic patterns, rather than a simple anniversary item. Whether the capsule will attract buyers beyond existing markets, or change the brand’s commercial scale, remains unreported.
men's silk tie vintage archive design
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From Burlington Arcade to Mantero
Holliday & Brown’s history began in London’s Mayfair in 1919, when Aubrey Brown opened a tie shop in Burlington Arcade. Brown came from a British family of menswear retailers. The label name took shape in 1926, when he joined with Mr. Holliday, according to the WWD account.
The Brown family ran the business across three generations, and the brand later moved to Savile Row in the 1990s. Mantero acquired Holliday & Brown in 2002. A year later, the Italian silk specialist began a collaboration with Prada; WWD reports that Prada has often drawn on Holliday & Brown’s archive for prints.
The anniversary is being marked as neckties receive renewed attention in fashion, according to the report. That wider trend is the setting for the capsule, but the collection’s stated basis is the label’s own archive and heritage.
““Ties, bandanas and small scarves are at the heart of this trend, which is also reflected in womenswear, where neckwear is clearly making a comeback.””
— Matteo Saldarini
women's silk scarf regimental pattern
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Release Details Still Unreported
WWD’s report does not give the capsule’s prices, quantities, exact launch date or list of stores and online retailers carrying it. It also does not say which specific archival prints appear on each product, or whether the pieces will be available in every market where Holliday & Brown currently sells.
The company’s stated growth ambitions are not accompanied by named new markets, sales targets or a schedule. Saldarini’s comments about demand for ties and scarves describe the company’s reading of fashion trends; no market-size estimate or brand sales data is provided.
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Campaign and Market Expansion
The immediate next step is the anniversary campaign featuring Mantero and Holliday & Brown employees, shot and directed by Leandro Emede. Details on retail availability and pricing may clarify how widely consumers can access the capsule, but the source report does not state when that information will be released.
Mantero says it intends to use the centenary to build relationships and expand the brand into new geographic markets. The company has not identified those markets or announced specific milestones, leaving the scale and timing of its next growth steps open.
bandanas with classic geometric patterns
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Key Questions
What is Holliday & Brown releasing for its 100th anniversary?
The brand has released an archive-inspired capsule featuring ties, pocket squares, bandanas, silk and wool scarves, foulards and bandeaus for men and women.
What designs inspired the anniversary collection?
According to WWD, the capsule revisits historical patterns, including designs from the late 1970s, with geometric, regimental, micro-motif and more colorful styles.
Who owns Holliday & Brown?
Mantero Group, an Italian silk specialist, acquired the British brand in 2002.
When and where will the capsule be available?
The source report does not provide an exact release date, prices or retail list. Availability details have not been confirmed in the material provided.
What is Mantero’s plan for the brand?
Matteo Saldarini said Mantero wants to expand Holliday & Brown’s presence in new geographic markets. The company has not named those markets or provided a timetable.
Source: rss
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