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With New York, London and Milan concluded and Paris underway, the Spring/Summer 2027 season has produced several clear runway trends, according to Hypebae’s report. Ultra-low-rise ‘bumsters’, peekaboo bras, fringe, sex-positive slogans, rich-kid preppy dressing and an all-over purple takeover dominate.
The Spring/Summer 2027 fashion month has produced a distinct set of runway trends across New York, London and Milan, with Paris just beginning, according to a trend report from Hypebae published as the season nears its end. The standout directions include the full-scale return of ultra-low-rise “bumsters,” deliberately exposed “peekaboo” bras, head-to-toe fringe, sex-positive slogan pieces, and a fascination with rich-kid and aristocratic dressing at labels including Simone Rocha, Conner Ives and Mowalola.
According to Hypebae’s roundup, the most provocative silhouette of the season is the ultra-low-rise bumster, a waistline popularized in the early 2000s that reappeared last season at McQueen but has now been adopted widely. The report describes the trend as “officially in full swing” and “maybe more wearable than you first thought,” noting appearances at Mowalola, Eckhaus Latta, Private Policy, 7 For All Mankind and Francesca Lake, on both men’s and women’s runways.
A second body-focused direction is the peekaboo bra: garments specifically designed to reveal what is worn underneath. Hypebae cites LaQuan Smith’s open shirts revealing brightly colored structured bras and 7 For All Mankind’s scoop-neck tops with necklines cut below the bust. At the opposite end of the silhouette spectrum, designers including Conner Ives, with ribcage-skimming blue capris, and Christian Cowan, with a high-waist corset, pushed ultra-high, cinched waists.
The report also identifies sex-positive slogans as a recurring theme: R&M Leathers made its fashion week debut with a Pornhub collaboration on a slogan tee, Natasha Zinko partnered with OnlyFans on underwear printed with “Pay Per View,” and Geordie Campbell showed tanks reading “I want your sex.” Elsewhere, fringe covered skirts, dresses, bags and belts at KEBURIA, Conner Ives and Christian Cowan, while purple emerged as the season’s dominant color, with AGRO Studio showing near-monochrome purple runways and looks in the hue at Gucci, Bottega Veneta under Louise Trotter, and Ester Manas. Tulle tutu skirts appeared in multiple cities, including versions at AGRO Studio, Mithridate and Paris label Matières Fécales.
Why These Trends Shape Next Summer
Runway trends from the major fashion capitals typically filter into mainstream retail within one to two seasons, and the report’s framing suggests SS27 marks a turning point rather than a trickle. The bumster silhouette, for instance, moved from a single McQueen appearance last season to multiple labels across cities — a pace of adoption that usually signals broader commercial pickup. Hypebae notes the trend now spans both men’s and women’s collections, widening its potential reach.
The season also marks a sharp mood shift. According to the report, last season’s runways “leaned into mess, chaos and an appearance of poverty,” while SS27 designers have pivoted toward aristocracy, prep and high-society dressing — a swing the report says could read as either celebration or satire. For shoppers and retailers, that means the likely arrival of low-rise tailoring, exposed-lingerie styling, high-waist corsetry and, as Hypebae puts it, “some purple in your wardrobe” for summer 2027.
From McQueen’s Bumsters to This Season
The ultra-low-rise silhouette traces back to the late 1990s and early 2000s, when designers including Alexander McQueen made the “bumster” trouser a defining provocation of the era. Evidence of its revival first surfaced last season at McQueen, according to Hypebae, but SS27 marks what the report calls its “official homecoming.”
The rich-kid theme also has clear pop-culture roots: Hypebae compares Simone Rocha’s sweater vests and Upper East Side-inspired looks to the early-2000s “Gossip Girl” era. Emerging London designer Gui Rosa built an entire collection, titled “Hi, Society,” around debutante balls and socialites. The purple takeover likewise builds on momentum, with the report noting the color “started emerging last season” before becoming a full-season statement at AGRO Studio, Gucci and Bottega Veneta. Paris, which the report says has already produced a viral runway moment at Matières Fécales, is still underway.
“SS27 has proved the trend is officially in full swing, and maybe more wearable than you first thought.”
— Hypebae trend report
What Paris Could Still Change
The trend picture is incomplete: Paris Fashion Week had only just begun when the report was published, and the major Parisian houses’ full collections could reinforce, soften or add to the trends identified so far. The report itself covers “this season so far.”
It also remains unclear whether the rich-kid and aristocratic dressing trend is celebratory or satirical — a question the report explicitly leaves open. And while the report treats the bumster revival as “official,” trend adoption at retail is a commercial judgment; whether low-rise silhouettes will actually translate into widespread consumer demand for summer 2027 cannot yet be confirmed from runway appearances alone.
Paris Debuts and the Retail Read
Attention now shifts to Paris Fashion Week SS27, where the season’s remaining major houses will show and could extend or complicate the trends already established — a process already underway, with Matières Fécales’ khaki tutu runway described by Hypebae as viral. Once fashion month concludes, buyers and editors will issue their own trend forecasts, and the first SS27 lookbooks and pre-order windows from labels such as LaQuan Smith, Conner Ives and Eckhaus Latta will indicate which runway statements are being produced commercially. Watch in particular for whether the bumster silhouette and the purple palette — the season’s two clearest directional signals — appear in mainstream brands’ spring 2027 lines.
Key Questions
What are bumsters, and why are they trending for SS27?
Bumsters are ultra-low-rise trousers popularized in the late 1990s and early 2000s, notably by Alexander McQueen. According to Hypebae’s report, the silhouette resurfaced last season at McQueen and has now appeared at multiple labels across New York and London — including Mowalola, Eckhaus Latta and 7 For All Mankind — on both men’s and women’s runways.
Which designers define the ‘rich girl’ trend this season?
Hypebae points to Simone Rocha’s Upper East Side-inspired looks referencing early-2000s Gossip Girl style, Conner Ives’ preppy silhouettes, and emerging London designer Gui Rosa’s collection “Hi, Society,” built around debutante balls and socialites. Whether the theme is celebration or satire remains an open question, per the report.
Is purple really the dominant color for Spring/Summer 2027?
According to the report, royal purple moved from an emerging accent last season to a full takeover at SS27, with AGRO Studio showing the color in nearly every look and appearances at Gucci, Bottega Veneta and Ester Manas. However, Paris — the final fashion capital — had just begun when the report was published.
What is the peekaboo bra trend?
Unlike general lingerie-as-outerwear, the trend involves garments specifically designed to reveal what’s underneath. Hypebae cites LaQuan Smith’s open shirts over brightly colored structured bras and 7 For All Mankind’s scoop-neck tops cut below the bust line.
Has Fashion Month SS27 finished?
No. At the time of the report, New York, London and Milan had concluded and Paris had just begun. The trends identified so far could still shift once the remaining Paris shows take place.
Source: rss
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