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A Hypebae report published in October 2026 highlights eight independent activewear and dancewear labels for workouts and everyday wear. The article describes each brand’s design focus, but provides no sales figures, consumer survey or evidence that the labels are broadly worn by celebrities or “it-girls.”
Hypebae has published a guide to eight independent activewear and dancewear labels, recommending them for activities ranging from Pilates and ballet to running and gym training. The report offers shoppers alternatives to widely recognized workout brands, but its “it-girls” framing is editorial: the source does not identify specific public figures wearing the labels or provide evidence of a measured trend.
The labels featured are an action a day, Imperfect Pointes, Bandit Running, marby, Splits59, Live the Process, MATE the Label and Bodile. The report groups them across both performance clothing and studio or dance-inspired styles, rather than treating activewear as a single kind of product. Its descriptions emphasize pieces intended to work for exercise and, in some cases, for errands or time after a workout.
Hypebae says an action a day was founded by a group of friends in 2022 and makes clothing designed for more than one part of the day. Manchester-based Imperfect Pointes is described as a sustainable dancewear and tights label. Brooklyn’s Bandit Running is presented as a community-focused running brand pairing technical designs with streetwear styling. The article says marby reworks deadstock vintage activewear into versatile pieces.
The remaining selections cover a range of aesthetics and uses. Los Angeles label Splits59 is associated with retro-inspired tracksuits, leggings and sports bras; Live the Process with yoga and Pilates wear; and Los Angeles-based MATE the Label with minimalist clothing made using organic materials. Australian brand Bodile is described as combining dancewear with performance fabrics. These are the source’s descriptions; it does not provide independent testing or product-performance comparisons.
A Wider Choice Beyond Major Labels
The guide reflects how workout clothing can serve more than a practical role: shoppers may also want distinctive design, studio-to-street versatility or a specific activity focus. The featured brands range from running gear to dancewear, giving readers a starting point for exploring alternatives to the familiar labels that dominate many wardrobes and retail conversations.
Its sustainability language may also help readers identify brands that make environmental or material choices part of their positioning. However, the article does not quantify the impact of those choices, compare certifications, or establish that every item from a named label meets the same standard. Shoppers should check product-level material and manufacturing information before treating broad brand descriptions as proof of environmental performance.
The report is best read as a curated shopping guide, not a market study. It gives readers names and a sense of each label’s style, but it does not show how popular the brands are, whether demand is growing, or which products are best suited to particular workouts.
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From Studio Wear to Streetwear
Hypebae frames its list against the growing visibility of fitness activities such as yoga, Pilates, barre and running, and the overlap between exercise clothing and everyday dressing. The article argues that activewear has become a more varied fashion category, with colorful leotards, vintage references and designs intended to move between workouts and daily plans.
The eight labels illustrate that range: some center on running or dance, while others emphasize studio sessions or clothing for use outside the gym. The original report is a brand roundup, not a dated account of a product launch, partnership or new sales data release. Its news value is the selection and presentation of emerging or independent labels, rather than a verified industry-wide change.
““With a growing interest in sports and fitness, the options have grown, too.””
— Hypebae
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Popularity and Product Claims Unverified
The source does not name the “it-girls” referenced in its headline or document which people wear these labels. It also includes no sales figures, consumer polling, market-share data or trend comparison to establish how popular the brands are relative to larger competitors. The roundup therefore confirms that Hypebae selected and described these labels, not that they are widely worn or gaining market share.
Product details are limited. The report does not compare price, size availability, fit, durability or performance, and offers no independent verification of sustainability or material claims. Those details may differ among products within a brand. Readers should consult current brand listings for specific fabric, care, sizing and availability information; sizing can vary by brand and garment.
performance yoga leggings organic materials
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Check Current Collections Before Buying
The article does not announce a forthcoming release, event or follow-up report. For readers considering the labels, the next step is to review each brand’s current collection and product information, since designs, stock, pricing and material details can change after publication. Comparing an item with the intended activity—such as distance running, dance or low-impact studio workouts—may be more useful than relying on a general brand description.
Whether the selection reflects a sustained consumer shift remains to be seen. Evidence such as future sales data, retailer coverage or clearly identified consumer research would be needed to assess whether independent activewear labels are gaining ground beyond editorial attention.
versatile workout and streetwear activewear
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Key Questions
Which indie activewear brands are featured?
Hypebae features an action a day, Imperfect Pointes, Bandit Running, marby, Splits59, Live the Process, MATE the Label and Bodile.
Does the report prove that “it-girls” are wearing these brands?
No. The headline uses that framing, but the article does not name specific people or provide evidence documenting who wears the labels. It is a curated editorial roundup.
Which labels are associated with running or dancewear?
The report presents Bandit Running as a running-focused label. It describes Imperfect Pointes and Bodile as dancewear brands, with Bodile also emphasizing performance fabrics.
Does the article compare sustainability or product performance?
No. It describes some brands as sustainable or as using particular materials, but includes no independent testing, certification comparison or performance ranking. Check the current product listing for item-specific details.
What should shoppers check before ordering?
Review the item’s activity use, materials, care instructions, availability and return policy. Sizing varies by brand and garment, so consult each label’s current size chart rather than assuming a standard fit.
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