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Highsnobiety reported on a thisisneverthat campaign that presents the Seoul-based label’s clothing without models, using rumpled, stacked and suspended garments as the images’ subjects. A later second drop included Pertex jackets and fleece vests in patterned colorways; the report does not provide prices, release dates or sales details.
Seoul-based streetwear label thisisneverthat presented its first seasonal drop in a campaign that puts the garments, rather than models, at the center of the images, according to Highsnobiety. The report also says a second release followed the previous week, expanding the selection with patterned Pertex jackets and fleece vests.
Instead of showing people wearing the pieces, the campaign photographs clothing rumpled, stacked and suspended on hangers. Highsnobiety described the approach as a series of basic product shots that treat each garment as its own subject. The images still suggest human presence through the way some pieces are arranged, without depicting a model.
The report highlights the label’s weathergear puffers, each shown rolled into an accompanying cylindrical carrying bag. One green-gray anorak is arranged with its hood angled down and to the left, a pose Highsnobiety likened to a person giving or receiving a dap. These descriptions refer to the campaign’s styling; the article does not give technical specifications or performance claims for the garments.
Highsnobiety says the second drop arrived later the previous week and included a suite of Pertex jackets and fleece vests in neutral gray cheetah prints and lavender plaids. It does not list product names, prices, exact release dates, stock availability or where the pieces could be purchased. The report’s framing emphasizes the campaign concept, rather than providing a complete product catalogue.
A Campaign Without Models
The campaign shifts the attention of a fashion release from styling on a person to the garments’ form, texture and arrangement. That makes the images notable as a creative choice, particularly in a streetwear market where campaign photography often relies on models and lifestyle settings to communicate how products might be worn.
Highsnobiety interprets the approach as allowing clothes to suggest humanity without showing people. That is the publication’s reading of the images, not a stated explanation from thisisneverthat. For readers, the distinction matters: the report documents a visual strategy and selected pieces, but it does not establish that the brand intends the campaign as a wider statement about fashion, consumerism or the industry.
The second release also shows that the story is not limited to one image treatment: the reported assortment includes technical outerwear and fleece in distinctive prints. Still, without pricing, availability or material specifications beyond the named Pertex fabric, the article offers limited guidance for shoppers comparing products.
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The Label’s Product-First Presentation
thisisneverthat is a Seoul-based streetwear label, which Highsnobiety describes as popular with Reddit users. The report places the campaign alongside a broader interest in presenting garments as the focus of fashion imagery, while keeping its comparison specific rather than claiming the ideas are identical.
Highsnobiety recalls a 2017 Vetements window-display project by Demna and Guram, in which piles of unwanted clothing were shown at Saks and Harrods. The publication says those displays combined out-of-season stock with clothes discarded by store employees and were designed to grow over time, evoking waste associated with luxury markets. That earlier project had an explicit waste-related interpretation; the source does not say thisisneverthat’s campaign makes the same argument.
The report also mentions thisisneverthat’s collaboration with Japanese audio-and-streetwear brand Surplus Research, describing the partner as relatively under the radar. It offers that collaboration as another example of the label’s preference for less obvious cultural references, but provides no further details about the products or their release.
““The point is that you can hint at humanity without actual humans.””
— Highsnobiety
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Release and Product Details Missing
The source does not state the campaign’s launch date, the exact date of either drop, or whether the products remain available. It also omits prices, stock numbers, full product names and purchase links, so readers cannot confirm the range or current retail status from this report alone.
Highsnobiety does not quote thisisneverthat explaining why it chose model-free images. The idea that the clothes hint at human presence is the publication’s interpretation. The report also gives no independent information about fabric performance, production practices, environmental impact or sales response; none should be inferred from the campaign imagery.
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Check Official Release Listings
The source reports the second drop as having arrived the previous week but names no future release or follow-up announcement. Readers seeking current availability, pricing or product specifications will need to check thisisneverthat’s official channels or authorized retailers. Any later release details, campaign explanation from the label or sales information remain unreported in the supplied material.
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Key Questions
What is the news about thisisneverthat?
Highsnobiety reported on a campaign for the label’s first seasonal drop that shows garments without models, followed by a second drop of patterned jackets and fleece vests.
What products does the report mention?
It describes weathergear puffers shown in cylindrical carrying bags, a green-gray anorak, and a later release featuring Pertex jackets and fleece vests in gray cheetah prints and lavender plaids.
Why are there no models in the campaign?
The report does not give a direct explanation from thisisneverthat. Highsnobiety interprets the styling as a way to suggest human presence through the garments’ arrangement, but that is the publication’s reading.
When did the drops go on sale, and how much do the pieces cost?
The supplied report gives no exact release dates, prices or current availability. It says only that the second drop arrived the previous week, relative to the article’s publication.
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