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Peachy Den and podcaster Olivia Neill have released their first co-designed collection, a 20-piece Fall/Winter lineup inspired by Sex and the City and getting ready with friends. It is available at Selfridges London, Peachy Den stores and the brand’s website; pricing and international availability were not provided in the report.
Peachy Den and Olivia Neill have released their first co-designed collection, a 20-piece Fall/Winter lineup drawing on the wardrobe and friendship themes of Sex and the City. The London label says the range is available at Selfridges London, Peachy Den stores and its website, bringing Neill into a design role after her appearance in the brand’s Fall 2024 campaign.
The collection combines 1990s-inspired cropped tailoring, partywear, co-ords and a pop of purple, according to Hypebae’s report. Peachy Den presents the pieces as options for both casual plans and evening outings, with the range balancing feminine styling and a sporty influence. The source report does not provide individual prices or a full product list.
Neill contributed personal references to the designs. The report says some styles are named after her friends, while her cats inspired the Phil Faux Fur Coat and Hector Tuck Bag. The Bella Merino Layered Cardigan, in a shade called “Guinness,” is described as a nod to Neill’s Irish roots.
The accompanying campaign recreates the dressing-room scene from Sex and the City through the label’s own interpretation. Its stated focus is the shared ritual of getting ready, friendship and self-expression. The launch marks a shift from Neill’s earlier campaign appearance to a credited co-design role, though the report gives no further details about how design responsibilities were divided.
Neill Moves From Campaign to Co-Design
The collaboration gives Neill a direct role in shaping a 20-piece range, rather than appearing only as the face of a campaign. For Peachy Den, it links the London label’s Fall/Winter offering with Neill’s personal references and a recognizable television fashion setting. The report does not state sales expectations or describe the commercial terms of the partnership.
For shoppers, the practical news is that the collection is already on sale through three named channels: Selfridges London, Peachy Den stores and the label’s website. The styling spans tailoring, coordinated sets and party-ready pieces, but availability by size, stock levels and shipping destinations were not included in the source material.
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From Fall 2024 Campaign to Collection
Neill previously appeared in Peachy Den’s Fall 2024 campaign, according to Hypebae. The new release builds on that association by placing her in a co-design position for the first time with the label. The source describes this as her first collaborative collection with Peachy Den, not as a broader claim about her entire fashion career.
The campaign’s reference point is a wardrobe scene from Sex and the City, a series closely associated with fashion and relationships among friends. Here, the reference is presented as a creative direction for the launch campaign; the report does not describe the collection as officially connected to the television series or its rights holders.
““20-piece collection””
— Hypebae, describing the collection
Pricing and Stock Details Not Listed
The report does not give prices, product-by-product specifications, size ranges or stock levels. It also does not say whether the collection will be available outside the listed London and online channels, or whether additional retailers will carry it. Those details should be checked with Peachy Den or the named sellers.
The report describes Neill as taking on a co-design role but does not explain the division of creative work between her and the label. It also gives no sales figures or information about whether this is intended to be a one-off collaboration or the start of a continuing partnership.
Check Retailers for Availability
The collection is already available, so shoppers can check Selfridges London, Peachy Den stores or the brand’s website for current stock and purchase information. The source does not announce a future release date, additional drop or follow-up collaboration. Any updates on wider distribution or further pieces have not been specified.
Key Questions
What is the Peachy Den and Olivia Neill collection?
It is a 20-piece Fall/Winter collection co-designed by London label Peachy Den and podcaster Olivia Neill. The range includes cropped tailoring, partywear, co-ords and purple accents, according to Hypebae.
What inspired the collection and its campaign?
The campaign references a dressing-room scene from Sex and the City and focuses on friendship and getting ready together. The report does not indicate an official partnership with the television series.
Where can shoppers buy the collection?
It is listed as available at Selfridges London, Peachy Den stores and Peachy Den’s website. The source does not confirm international shipping or availability at other retailers.
Are any items based on Neill’s personal life?
Yes. The report says some pieces are named after Neill’s friends, her cats inspired the Phil Faux Fur Coat and Hector Tuck Bag, and the Bella Merino Layered Cardigan’s “Guinness” shade nods to her Irish roots.
Source: hypebae.com
